Sunday, August 29, 2010

Chevrolet continues its reinvention with the Cruze, ups prices in a gamble for profit


US automakers are finally getting on the small car bandwagon with cars like the Fiesta, nex-gen Focus, and Chevy Cruze. While the Focus is already well-established and the Fiesta comes with a lot of Euro-cred, Chevy has some important steps to take with the Cruze (its third compact nameplate in six years after the Cavalier and Cobalt).

The brand needs to reinvent its small car's image for the 21st century to that of a higher quality car and not just the lowest common denominator; quality and reliability, which still have to be proven over time, are a must.

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