New Porsche Commercial Shows Sports Cars Doing Ordinary Activities in Style

Porsches are renowned for their every day usability, although it's hard to believe this is the main reason for which people buy them. However, in its most recent commercial, Porsche promotes the practical side of its 911, Cayman and Boxster sports cars.

The ad is made up of four short fragments called ‘Snowmobile’, ‘Pickup Truck’, ‘Getaway Car’ and ‘School Bus' that show a 911 Carrera 4S, a Cayman, a 911 Carrera GTS and a 911 Turbo involved in everyday activities like shopping or picking up the kids from school. As a bonus, Porsche released a fifth fragment that didn't make it to the 30-second ad, called ‘Pet Carrier’. Take a look at the videos after the jump.

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Porsche Tuning Specialist TECHART Opens U.S. Subsidiary in California [Mega Gallery Alert]

Good news for Porsche owners in America who'd like to have their sports cars and SUV models tuned by Techart as the German company has finally opened a US headquarters in Irvine California. "The new subsidiary ensures a faster product supply to all its customers and sales partners," Techart said in a statement.

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Porsche Officially Confirms World Premiere of New Model at 2011 NAIAS

Earlier this month, we told you about Porsche spokesman Hans-Gerd Bode's interview with Bloomberg where he discussed the firm's plans to unveil a new model at the upcoming North American International Auto Show in Detroit (January 10 to 23). Today, the Stuttgart-based sports car maker made it official by announcing that it will be giving a new model its world debut at the Detroit Show. Porsche, however, did not release any information on the vehicle. Read more »

Porsche to Return to Detroit Show with a Bang, will Premiere a "Spectacular Model". What will it be?

It's been a good four years since the last time we saw Porsche at the Detroit Motor Show, otherwise known as the North American International Auto Show (NAIAS), but the famous Stuttgart automaker is getting ready to make a big comeback at the 2011 edition of the event. Not only will Porsche make it to the 2011 NAIAS, but the company revealed through one of its spokesman that it is planning to premiere a “spectacular” model.

“We’ll have something spectacular to show there,” said Hans- Gerd Bode, a spokesman for Porsche, in an interview on Friday. “You’ll have to wait and be surprised.” As you may have guessed, the Porsche official did not reveal any other details leaving us with nothing but speculation at this point.

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Cayenne and Panamera Help Boost Porsche Sales by 86.4% Compared to Previous Quarter

Even in this harsh economical climate, Porsche sales continue to grow, as the German maker shifted 21,218 units in the first three months of the 2010 short fiscal year (August 1 – December 31). That's an impressive 86.4% growth compared to the same period last year, although Porsche management admits that the prior-year quarter was "relatively weak", so a higher growth rate was expected.

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LA Show 2010: Porsche's Lighter and More Hardcore Cayman R [Photos + Video]

Porsche has chosen the 2010 Los Angeles Auto Show to unveil its finest version yet of the Cayman sports coupe. The new Cayman R is a stripped-out, lighter and more powerful variant of the mid-engined 'S' model. Porsche says that in its special alphabet, the letter 'R' is for "responsive and refined – but most especially for racy."

Stuttgart's team of engineers started off by eliminating any unnecessary items for purists such as the air conditioning, audio system and complex door handles -owners will have to do with simple door pulls on this German baby. Porsche says more savings were achieved through the use of lightweight components including the carbon fiber bucket seats and the lightest 19 inch wheels offered by the company weighing in at less than 40kg / 80 lbs.

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Porsche's LA Show Debut will be the Cayman R Lightweight Special

We just learned that the new mid-engined sports model that Porsche announced for the LA Auto Show will be the Cayman R. Think of it as a more hardcore version of the Cayman S (pictured above) that has shed a few pounds here and there, and comes equipped with a mildly tuned version of the flat-six engine. According to our sources, the Cayman R also benefits from upgraded suspension and brake components as well as the necessary aero kit, bespoke lightweight alloy wheels and interior modifications. We'll bring you the full story and pictures on the Cayman R from the LA Show that kicks off tomorrow.

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Porsche to Unwrap New or Special Edition Mid-Engine Sports Car at LA Show

This just in; Porsche announced today that it will present a world premiere of "a mid-engine sports car" at next week's Los Angeles Auto Show. The Stuttgart automaker did not get into any details, but unless it's the production version of the 918 Spyder hybrid flagship, our guess would be it's either a special edition or a new version of one of the Boxster roadster or Cayman coupe models.

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New Nissan 370Z and GT-R Ads Poke Some Fun at German Sports Car Rivals

A new and rather aggressive advertising campaign regarding the Nissan 370Z and GT-R sports cars has kicked off in Britain. The company launched a series of poster and print adverts highlighting the fact that both sports cars are better in terms of performance yet cost less than their equivalent German rivals.

And mind you, Nissan isn't being polite as the automaker is using tongue-in-cheek phrases in the ads such as "The Winner Hans Down," "The Germans Came Off Wurst," "Kaisers Chiefed" and "Deutschland Deutschland Über-Rated".

To further frustrate its German adversaries, the Japanese company took an Audi TTS bearing the slogan "More expensive, slower and less powerful than a Nissan 370Z" around the streets of London. It was joined by a Porsche Cayman adorned with the words "I dream of being as fast as a Nissan 370Z". Ouch...

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Porsche Releases Four New Option Packages for Boxster and Cayman

Porsche is offering (at least in Europe) buyers a new choice of individualization options for the Boxster roadster and Cayman coupe with the release of two equipment (Comfort and Infotainment) and two design packages (Design and Design Sport) that add a host of bits and bobbles to the two cars.

Starting with the Comfort Package, it includes climate control, bi-xenon headlights with dynamic cornering lights, cruise control, rain sensor and an embossed Porsche crest on the headrests. The package also adds a wind-deflector on the Boxster and Boxster S models.

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TechArt Trickle-Treats Porsche Boxster and Cayman Facelift Models

Just weeks away from the bi-annual Frankfurt Motor Show in Germany, Porsche tuning specialist TechArt is unveiling the first of several new upgrades to come for the facelifted versions of the Boxster roadster and Caymane coupe models. Included in the initial package are two different Aerokits, daytime running lights, a set of sport springs, as well as carbon interior packages that subtly transform the looks of the two Porsche models.

TechArt's aero kits that are said to optimize the Boxster and Cayman's drag coefficients comprise of a front spoiler with a spoiler lip that match the body's color and new LED daytime running lights, rear wing, side sills and a new rear apron with an integrated diffuser that houses the twin tailpiped of the more sonorous sport exhaust system.

The bodykit can be rounded off with 19- and 20-inch alloy wheels available in various designs and colors while additional upgrades include TechArt's sport springs and a lowering kit that reduced the ride height by up to 30 mm.

For the interior, TechArt offerings include a variety of options ranging from a full leather treatment with contrasting seams and decorative carbon fiber trim to aluminum sport pedals, a three-spoke sport steering wheel and illuminated entry sills with individual logos.

Video: RUF's Porsche CTR-3 and all-electric Porsche 911 Greenster

During their press conference at the Geneva Motor Show, RUF presented their latest Cayman-based CTR-3 model which comes with a twin turbo charged 3.8-liter flat six cylinder engine producing 700HP and 890Nm of torque as well as the RUF Greenster, an all-electric car based on the Porsche 911 Targa that is equipped with a 270 kW Siemens electric motor with 695 lb-ft of torque. Check out the video after the jump.