This Chevy Really Sticks to the Road: Meet the World’s Biggest Play-Doh Sculpture

If you’re looking for the most creative marketing campaigns, be that a pair of car-shaped roller skaters or a parade of seemingly nude commuters, then London is the place for you. This time it’s Chevrolet that has caught our attention with its life-size replica of the new Orlando MPV made from 1.5 tonnes of Play-Doh parked up in a London street today.

Crafted by a team of eight model makers over a two-week period to mark the UK launch of Chevy’s new seven-seater minivan, the world’s biggest Play-Doh sculpture measures 4.6 metres long and 1.8 metres wide.

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Chevrolet Prices New Orlando MPV from £16,395 in the UK [Plus New Photo Gallery]

The new Chevrolet Orlando compact minivan won't arrive in UK dealerships before Spring of 2011, but the company has already released detailed pricing and specifications. Available in three trim levels and with three engines including two diesel options, the 7-seater MPV will carry a base price of £16,395 (about US$25,400).

The range kicks off with the entry level Orlando LS, which comes equipped with ESC, air conditioning, follow-me-home headlights, electric windows and mirrors, remote central locking, six airbags, three 12v power sockets, tinted windows and an adjustable steering wheel as standard.

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New Chevrolet Orlando MPV Shows up in Paris (With Live Pictures)

Finally, we've got live pics of the new Chevy Orlando. Essentially the General's answer to the European mid-size MPV question, the small, Cruze-based 7-seater had a bunch of promise back when it originally debuted as a concept.

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VIDEOS: 2011 Chevrolet Aveo, Captiva Facelift, Orlando MPV and Cruze Hatchback

As promised, here are the respective promotional videos of Chevrolet's Paris Motor Show-bound Aveo sub-compact, Captiva 7-seater SUV, Orlando 7-seater MPV and the Cruze five-door hatchback. From these four cars, only the Aveo has been confirmed for the U.S market with sales of both the five-door variant and the yet-to-be-revealed sedan model to start sometime in 2011.

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New Chevy Orlando MPV: Sneak Peek of the Interior

By some act of dark magic, we've found ourselves with some shots of a few upcoming GM Paris debuts. In this case, we're talking about the Orlando compact MPV which comes with stadium seating for seven. Despite its having lost some of the concept's original chunk, the interior is actually quite appealing. As expected, the dash looks very similar to the concept's layout.

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From Concept to Reality: Chevrolet Orlando MPV

The upcoming Orlando minivan, which shares its platform with the Cruze, is another one of Chevrolet's upcoming attempts to rectify its sub-par image as a brand. How has the MPV developed since it debuted as an attractive concept two years ago to woo European car buyers? Well, it still seats seven and will get both gasoline and diesel four-cylinder engines as promised, but unfortunately, it's put on some flab over the concept's original well-toned lines. While GM has yet to release photos of the interior, expect a modern Chevrolet cabin very similar to the concept.

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New Chevrolet Orlando 7-Seater Minivan Revealed Ahead of Paris Show

The production version of the all-new Chevrolet Orlando MPV was unwrapped today ahead of its official debut at the at the Mondial de l'Automobile in Paris on September 30. The Detroit firm's first ever entrant in the European minivan segment, which will compete with vehicles such as the Opel Zafira and Mazda5, will enter production in October with European sales to start in early 2011. In a report earlier this year, a GM official said the company has no plans to sell the 7-seater car in the States, though it will be available in Canada.

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