VIDEO: Mercedes-Benz Explains the Design of the Concept A-Class

On Wednesday, Mercedes-Benz introduced an impressive design study for the next generation of the A-Class, heavily influenced by the brand's recent concept cars, mainly the F800 and the CLS Shooting Brake. Now, we have two new video of the concept model. In the first clip, exterior designer Mark Featherston, who worked on the Concept A-Class, explains the important styling features of the compact car in a short film released by Mercedes-Benz.

The German automaker also presented the first footage showing the Concept A-Class in motion and capturing the car's most appealing exterior and interior angles. Scroll down to watch both videos dedicated to the concept that previews Stuttgart’s upcoming rival to the BMW 1 Series and Audi A3.

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Mercedes Brings Sexy to the Compact Segment with New Concept A-Class, will be Revealed in Shanghai

Mercedes-Benz plans to show up at this month’s Shanghai Auto Show with a brand new concept for a spectacular looking A-Class model. While the Concept A-Class is just what its name says it is – a prototype study - it’s also a very good indication of where the company plans to take its BMW 1-Series and Audi A3 rival with the presentation of the next generation model that is scheduled to go on sale in 2012.

For starters, Mercedes is giving up the minivan-like silhouette of the current A-Class for a more dramatic and sporty looking two-box profile with a long bonnet and a low roof-line. The concept’s exterior design details are heavily influenced by Stuttgart’s most recent prototypes such as the CLS Shooting Brake and especially the F800.

Aside from the new nose with a prominent Mercedes grille, the three-door Concept A-Class also features concave surfaces with sweeping lines throughout the body.

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New Mercedes-Benz A-Class E-Cell with Battery Powered Electric Drive

Mercedes-Benz has taken the wraps off its all-electric A-Class E-Cell electric vehicle that will enter production this fall. The company plans to build 500 A-Class E-Cells and lease the car to selected customers in several European countries, including Germany, France and the Netherlands.

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Mercedes Plant Produces 750,000th A-Class and 500,000th B-Class

The 750,000th A-Class and 500,000th B-Class rolled off the production line at Mercedes-Benz' Rastatt plant in Germany. The two milestone vehicles, a lotus blue A 180 CDI and a horizon blue B 180 NGT with natural-gas drive will be delivered to customers in Germany and Great Britain respectively. Overall, the Stuttgart based automaker has produced a total of more than 2.35 million units of the two model series since the introduction of the first-gen A-Class in 1997 (second-gen model was launched in 2004) and the B-Class in 2005.

After Germany, the largest markets for the A- and B-Class are Italy, France and Great Britain while the biggest market for the two models outside Europe is Japan. At the beginning of 2009, Mercedes-Benz also introduced the B-Class in China.

Special Edition Mercedes A Class: Limited to 5,500 Units

Since Mercedes has nothing truly new to offer on its A-Class subcompact hatch, the German automaker decided to make a special edition version that comes equipped with an array of -yep, you guessed it- special features and extra equipment. On the outside, the A-Class "Special Edition 2009" is characterized by the black radiator louvres, 16-inch titanium silver light-alloy wheels in a new 9-spoke design shod in tires 195/55 R16 and a "Special Edition" badge on the mirror triangle.

Inside, passengers will be greeted by a two-tone color scheme in black and grey, velour floor mats with grey edging and an embroidered Edition label, leather covered multifunction steering wheel, shift/selector lever and parking brake handle and an upgraded audio system with CD player and Bluetooth hands-free.

The special edition version also comes equipped with a Light and Sight package that includes rain sensor, automatically dimming rear-view mirror, an illuminated vanity mirror in the sun visor, separately adjustable reading lights in the rear, a reading light for the driver and illuminated front footwells.

Production of the new A-Class Special Edition 2009 will be limited to 5,500 units.